Snorkeling Booking App

Product Strategy & Leadership

Led a cross-functional squad to redefine the post-purchase experience, focusing on user retention and satisfaction. The goal was to bridge the gap between booking a tour and the actual physical experience on the water.

• Cross-Functional Leadership: Managed a team of 7 stakeholders across design, engineering, and operations to deliver an initial end-to-end solution.
• Decision Frameworks: Employed effort-impact matrices to evaluate potential solutions and prioritize features for the MVP, ensuring we hit our deadline for the high season.
• Concept Validation: Conducted structured user interviews to test concepts and gather qualitative feedback before full implementation.

Requirements Engineering

• Definition & QA: Authored comprehensive epics, user stories, and test cases covering both positive and edge-case negative flows to ensure product quality.
• Iterative Feedback: Implemented a feedback loop where tour operators could report issues directly, allowing for rapid iteration on the booking management system.

Outcomes

The project resulted in a 15% increase in repeat bookings and a significant reduction in customer support tickets related to tour logistics. By providing users with clear, real-time updates after their purchase, we built trust and improved the overall brand perception.